Debenhams and the Digital Transformation: A Missed Opportunity
Once leading retailer, Debenhams, faced financial downfall due to failing to adapt to modern retail trends, including the shift to e-commerce. Factors contributing to its collapse included a lack of unique product differentiation and inability to adjust to the increasingly digital shopping landscape. Debenhams’ rivals successfully navigated technological changes, while Debenhams’ lack of investment in omnichannel strategy and reluctance in embracing digital transformation led to its demise after 243 years in business.